Advanced SEO Techniques
There are 3 rules that you MUST follow to make your site a success.
1. Only target keywords that are receiving traffic
2. Only target keywords that have a commercial value.
3. Target keywords with a low enough competition.
These 3 rules may seem obvious, but it is because one or all of them are ignored that so many sites fail.
SEO is the art of getting traffic to your site by optimising the on page content and off page links to your site.
1. Keyword Research: Need to brainstorm exactly what your target market is typing into Google. All Search Engine Optimisation starts here. Good keyword research is a vital factor in SEO
2. Create a Local Business Listing. With this you should easily be able to get highly ranked for your business and your local area. (If you aren't running a conventional business with a specific geographical location, then this will not be necessary)
3. Link Building. Probably the most important part.
Create a large number of powerful backlinks to your site.
4. RSS feeds. The majority of websites, directories and blogs have RSS feeds. If they don't then they can be created. These need to be submitted to the top 40 or so feed directories. These feed directories themselves have feeds which can be submitted! Feeds only need to be submitted once and automatically update
Creating blogs, articles and feeds produces a large network of linking, gives your optimisation a backbone, then whenever content is added within the network the feeds are automatically updated. Google loves it.
5. Publish Press Releases. Each time you launch a new product or service, or just have an announcement then get it out as a press release. PR sites vary, some are free some you have to pay for but they are another great source of traffic and link juice.
6. Bookmark site pages, blogs and articles on the social bookmarking scene.
7. Utilise Twitter and Facebook to continue building reputation and customers. Twitter is just going to grow and grow, would be mad not to start using it properly right now. This can be automated to an extent.
8. If you aren't already doing this then start building a list (email list - customers and potential customers). Would be a good idea to have a monthly newsletter for your customers, another great way to maintain contact and create a long term relationship with your customers, as well as informing them of any news in your sector or company. This would have to be an 'opt-in' list where the customers click a link to confirm they want to join the list. This eliminates any accusations of SPAM, and there will be an 'unsubscribe' link with every message sent.
9. Then there are the on-page factors. This would include tweaking the content to optimise for a particular keyword. Employing 'nofollow' tags in your pages to control the flow of page rank, for instance putting a 'nofollow' tag on links to your T's and C's would stop any page rank flowing to this page, but would still allow customers to click on it and view it.
We can also manage all the content for you. Write articles, blogs, site content, newsletters....anything! You may wish to do this yourself, and that is good too!
p.s. Most Important SEO Tip:
If I could give one piece of advice to anyone serious about optimising their website it would be to add one page of unique content everyday! This may seem a little daunting, and if you haven't the time then at least add some new content to your site or blog everyday. The search engines love unique content, and they love a site which continues to grow.
Mark Boardman BSc dip.hyp is a leading author and expert on Advanced SEO Techniques. For more information visit his blog. Feel free to visit both these sites.